PortfolioSEO performance

The biggest lever here was a pregnancy due-date calculator and a week-by-week pregnancy guide. We rebuilt both as fast, mobile-first tools, marked them up with structured data, and wired internal links from the tools into the program and service pages so the ranking strength carried through the site.

The pregnancy calculator cluster sat on page three a year ago. It now holds the top of page one across dozens of variations, and the site went from roughly 2,800 organic clicks a quarter to over 47,000. Average position improved from 25 to 6.

A large government site with thousands of pages and a tangle of indexation and duplicate-URL problems. We restructured the site around the tasks people actually search for: property tax, driver licenses, vehicle registration, and DMV appointments. Then we cleaned up canonicals and crawl waste and added FAQ markup to the task pages.

Brand and high-intent service terms moved to position one. Quarterly clicks went from about 62,000 to over 317,000, with average position climbing from 25 to under 8.

A small retailer competing against national chains. We built a bed and mattress size guide around the high-volume sizing searches, with clear comparison tables and a visual size chart, then linked it through to the relevant category and product pages.

That one hub now ranks top five for the whole sizing cluster and feeds qualified traffic into the store. Clicks rose from roughly 6,500 to over 28,500 a quarter, and average position more than halved.

The brand was barely indexed when we picked it up. We established proper brand and product pages, added Organization and Product schema, built category pages for vitamins, supplements, and probiotics, and cleared the technical issues holding the site back.

Brand and product terms now sit in the top three. A near-invisible site went from under 100 clicks a quarter to 1,100.

Classic local build-out for a single-location practice. We optimized the Google Business Profile, rewrote the location and service pages, cleaned up the name, address, and phone data across directories, and set up a steady review flow.

Local searches for a dentist in Hermiston moved from page four to page one, and clicks tripled.

A specialist with a genuine niche in metal-free implants. We positioned the site as a ceramic and zirconia implant authority, building educational content around those treatments and the questions patients actually ask before committing.

Niche implant terms moved onto page one and clicks more than tripled, with average position improving from 41 to 12.

We rebuilt the site around the Peddicord brand after a practice name change, making sure the brand secured the top spot and the old equity carried over. Alongside that we published a denture-care content series that picked up a steady stream of informational searches.

Clicks more than doubled and average position improved from 26 to 10, with a new content-led traffic stream on top of the local visibility.

Implant-focused service pages paired with practical patient FAQ content covering aftercare and diet. We optimized the local presence for Acton and the surrounding towns.

Practice terms and aftercare questions both climbed toward page one, and clicks more than doubled.

Brand consolidation plus geo-targeted service pages for the Murphy area, backed by Google Business Profile work and citation cleanup.

The brand owns position one and the broader Murphy geo terms are climbing. Average position improved from 34 to 11.

We rebuilt the practitioner and brand pages with proper bios and trust signals, then added local service pages. A round of technical fixes cleared what was dragging the site down.

Average position moved from page four to page one, and clicks grew by half.

Practice-area pages for the firm’s personal injury work, attorney bios with real credibility signals, local optimization, and structured data across the site.

Brand and practice terms moved up sharply and the sitewide average position nearly halved, from 46 to 18.

Cosmetic service pages for whitening and aligners, with geo-targeting for Preston. A round of technical and content improvements ran alongside.

The brand is dominant and the cosmetic geo terms are climbing the rankings. Clicks rose from roughly 1,900 to 3,500 a quarter.

Brand and local geo pages for the Waterford area, backed by citation building and a review push.

Local Waterford terms sit at the top of page one and clicks grew by three quarters.

A cosmetic service hub covering whitening and composite bonding, with Belfast and Dunmurry geo-targeting and a technical cleanup.

Average position more than halved, from 41 to 19, with the cosmetic geo terms now within striking distance of page one.

Local cosmetic dentistry pages built around Altrincham search terms, plus a review programme.

Average position improved from page four into page two, with the core local terms already on page one.

We built pest identification content around the things homeowners search before they call, like telling termites from ants and dealing with plaster bagworms, then connected it to the service and location pages.

Those educational terms hit position one, and the sitewide average position jumped from 27 to under 8 as the topical authority took hold.

A new search presence built around what voters actually need: live results pages and a voter registration lookup, plus event-driven content engineered to index fast ahead of each cycle.

The site captured high-intent election and voter terms quickly, reaching nearly 14,600 clicks a quarter from a standing start with an average position under 7.

A brand-new site taken to market. Alongside the brand and service pages we ran a clinical content series on supernumerary and extra wisdom teeth that earned strong informational rankings well beyond the local area.

From zero search presence to over 7,300 clicks a quarter within a few months of launch.

Established the practice in search from scratch. Brand and location pages went in first, then the patient portal page, all indexed and ranking top two for brand terms within weeks.

A new property that went from no visibility to over 1,300 clicks a quarter.

A remote MCP server that gives Claude a single endpoint into Google Analytics and Search Console across every connected account. It keeps AES-256 encrypted OAuth refresh tokens per account and refreshes them on demand, proxying Google’s APIs as native tool calls.

This is the server that powered the entire SEO section of this portfolio: 130+ properties, queried from one place.

A family of self-hosted Model Context Protocol servers that wrap the tools an SEO team lives in, so Claude can call them directly from chat. Each one installs in a single command and authenticates with a token instead of fragile email-matching OAuth.

A fleet of algorithmic trading bots. The flagship Gold Trader pairs a standalone Node engine with a live dashboard, streaming ticks and signals over WebSocket and using Claude for market commentary. Alongside it sit a 24/7 Binance crypto bot and a forex bot with a pure risk engine, plus an equities tracker that watches insider filings.

A reporting platform that pulls Analytics, Search Console and PageSpeed into one place and turns them into automated, shareable client reports. It handles multiple Google accounts, compares date ranges, scores recommendations by impact, and produces secure client-facing report links.

A Generative Engine Optimization platform that measures how ChatGPT, Claude, Gemini and Perplexity cite and recommend a brand versus its competitors. Tracking is organized through monitors and prompts, with a visibility score and citation logging, plus content generation to close the gaps.

A multi-tenant AI Engine Optimization platform that audits how language models describe a firm against its own Brand Truth, scoring each claim red, yellow or green. It tracks visibility and citations across models and watches competitor and Reddit sentiment. Fixes route through a remediation queue.

A tool that runs a full CRO, SEO and performance audit of any site and outputs a branded PDF report. It captures device-emulated screenshots, scores the page across three dimensions, runs Lighthouse, and writes prioritized recommendations with Claude generating the narrative.

A crawler that renders a site with a real browser and pulls structured business intelligence from it: emails, phone numbers, address, social profiles and the analytics and tracking vendors running on each page, with on-page evidence for every detection.

A central operations dashboard that consolidates clients, projects, MRR, team, SOPs and reporting into one app. It syncs a live Google ops sheet into Supabase through an immutable identity model and renders the KPIs the agency runs on.

A branded onboarding system that turns scattered kickoff emails into one repeatable flow. The agency spins up a session and sends the client a private tokenized link. Structured intake comes back through a guided wizard, and the completed brief exports to Word. Built in two variants for different agencies.

A converter that turns bank statement PDFs into clean, structured Excel workbooks with real validation. It uses coordinate-based extraction with an OCR fallback for scanned statements and auto-detects the bank. Before a workbook ships, the tool checks its own output against the totals printed in the PDF.

A South African medical locum marketplace connecting doctors who want temporary shifts with facilities that need cover. Clinicians register and get their credentials verified, then browse shifts and manage bookings and timesheets. Facilities post work and admins moderate the platform.

A centralized licensing system that enforces activation-on-payment across client projects as a disclosed mechanism. Protected apps call a check endpoint and get back an Ed25519-signed envelope whose config only exists while active, so removing the client-side check still disables the app, with an offline grace window before lock.

A production-grade transcription system that handles single videos, whole channels and playlists, and local files in bulk. It prefers existing captions and falls back across several ASR engines, chunks multi-hour videos with voice-activity detection, and exports to five formats.

A content-generation SaaS for agencies that produces publication-ready writing tuned for both traditional search and AI engines like ChatGPT and Perplexity. It runs a deep brand analysis first so output stays on-voice, then exports straight to Word, billed on a token model.